About Us

Hermosa Cyclery may be best known as the bike shop with “free air” for bike tires near The Strand in Hermosa Beach. Our story is proud and spans 5 decades.  We were founded on July 28, 1974

The beloved Harold Schumaker (Schu) founded Hermosa Cyclery in 1974.  He owned and operated his landmark bicycle and skate store for 28 years.  His store was his life and his crew was like his family.  Known by many as a man with a big heart, he helped many with everything he had.

Upon his passing in January 2002, all were surprised to learn Schu had willed his store in 1987 to the four of us “kids” who worked for him at the time, Steve Collins, Larry Burke, Mark McNeill, and Ken Liebowitz.  This gift is extraordinary because we came to know Schu as employees at his store in the late 70s and 80s.  We each worked for him for about 5 to 10 years, moved on to other occupations, yet remained close in the years after.

Hermosa Beach mayor, Kathy Dunbabin, remembered Schu in council chambers in 2002 saying: “Nearly every child in Hermosa Beach worked at his shop, Hermosa Cyclery, at some point.”  This included her son. Hermosa Cyclery’s soul comes largely from the good people who have worked here for the last five decades and those who continue to make us proud today. 

“We grew up working at the store, in the heart of one of the coolest areas in the South Bay. It was a dream-come-true job for me at 16 years old,” said Steve Collins.

Our charming story was made complete with the help of our landlord at the time, Jeanette Oghigian.  She had faith in us to carry on and wanted to see this bit of magic succeed.

In addition to our Free Air that put us on the map, we are popular for our bike rentals near The Strand, excellent 5-Star rated service, bike and e-bike expertise, curated selection of bikes and e-bikes for sale that are best suited for our area, and passion for serving our community.

The sun is always shining on Hermosa Cyclery, here in beautiful Hermosa Beach.

 Steve, Larry, Mark and Ken