About Us

About Us

Hermosa Cyclery may be best known as the bike shop with “free air” for bike tires near The Strand in Hermosa Beach. Our story is proud and spans 4 decades.  We were founded on July 28, 1974

The beloved Harold Schumaker (Schu) founded Hermosa Cyclery in 1974.  He owned and operated his landmark bicycle and skate store for 28 years.  His store was his life and his crew like his family.  Known by many as a man with a big heart, he helped many with everything he had.

Upon his passing in January 2002, we were surprised to learn Schu had willed his store to the four of us, Steve Collins, Larry Burke, Ken Liebowitz and Mark McNeill.  This gift is extraordinary because we came to know him as employees at his store in the late 70s and 80s.  We each worked for him 5 to 10 years and remained close in the years after.  We sure cared a lot for him and are proud of the store he founded.

Hermosa Beach mayor, Kathy Dunbabin, remembered Schu in council chambers in 2002 saying: “nearly every child in Hermosa Beach worked at his shop, Hermosa Cyclery, at some point.”  This included her son. Hermosa Cyclery’s soul comes largely from the good people that have worked here the last four decades and those who continue to make us proud today.  “We grew up working at the store, in the heart of one of the coolest areas in the South Bay. It was a dream-come-true job for me at 16 years old,” said Steve Collins.

Our story is complete only when sharing that the owner of our building at the time was possibly as proud of Hermosa Cyclery as we are.  Jeanette's history with the store is a bit longer than ours and equally filled with affection. By way of considerable generosity, she was instrumental in our transition to becoming the new owners in 2002.  She continues to be one of our biggest supporters.

And with much appreciation for the same thoughtful support, Mark Bolour, of Bolour Associates, and his team have been likewise instrumental in the continuation of our story, starting in 2013.  They envision us here for many years to come, in our current building and potentially in a brand new one, a hotel, they hope to build. 

Schu, Jeanette and Mark have made many in our community happy, filling our lives with good times and memories.  We hope to continue to share their goodwill toward us with the community for many years to come.

The sun is always shining on Hermosa Cyclery, here in beautiful Hermosa Beach.


 Steve, Larry, Mark and Ken


Free Air Stations