Our Story

Possibly known best as the bike shop with “free air” for bike tires near The Strand or the bike shop behind Good Stuff restaurant, we are Hermosa Cyclery in Hermosa Beach. Our history is long and proud.

The beloved, late Harold Schumaker founded Hermosa Cyclery in 1974. He owned and operated this landmark bicycle and skate store until 2002. He then surprised all by willing the store to the four of us, Steve Collins, Larry Burke, Ken Liebowitz and Mark McNeill. We came here as employees in the late 70s and 80s, where we worked for about 5 to 10 years each. As with many who came to know "Schu," we remained close with him in the years after. We are proud and excited to continue in Schu’s footsteps here at Hermosa Cyclery.

In 2002, Hermosa Beach mayor Kathy Dunbabin remembered Schu in council chambers saying “nearly every child in Hermosa Beach worked at his shop, Hermosa Cyclery, at some point.” That included her son. Hermosa Cyclery’s soul comes largely from all the good people that have worked here over the last three decades and those that continue to make us proud today. “We grew up working at the store, in the heart of one of the coolest areas in the South Bay. It was a dream-come-true job for me at 16 years old,” said Steve Collins.

Our story is complete only when sharing that the owner of our building is possibly as proud of Hermosa Cyclery and our crew as we are. Jeanette's history with the store is a bit longer than ours and equally filled with affection. By way of considerable generosity, she is instrumental in our being here and is happy to see that our store continue well into the future.

Jeanette and Schu have made a lot of people in our community very happy and have filled our lives with many good memories. We hope to continue to share their goodwill with the community for many years to come.

The sun is always shining on Hermosa Cyclery, here in beautiful Hermosa Beach.

Sincerely,
Steve, Larry, Ken and Mark

 

 

 

 

Our Store

 

 

 

Our Founder Harold Schumaker and "Buddy" - Circa 1980

 

L-R Steve, Mark, Ken and Larry - 2003

 

Larry - Celebrating Our 30-Year Anniversary in 2004