Our Story

Possibly known best as the bike shop with “free air” for bike tires near The Strand, we are Hermosa Cyclery in Hermosa Beach. Our story is long and proud.

The beloved Harold Schumaker (Schu) founded Hermosa Cyclery in 1974. He owned and operated his landmark bicycle and skate store for 28 years. His store was his life and his crew like his family. Known by many as a man with a big heart, he helped many with everything he had.

Upon his passing in January 2002, all were surprised to learn Schu had willed his store to the four of us, Steve Collins, Larry Burke, Ken Liebowitz and Mark McNeill. What makes this so extraordinary is that we came to know him as employees at his store in the late 70s and 80s. We each worked for him for about 5 to 10 years and remained close with him in the years after. We are proud of all he has done and excited to continue in his footsteps, here at Hermosa Cyclery.

Hermosa Beach mayor, at the time, Kathy Dunbabin, remembered Schu in council chambers in 2002 saying: “nearly every child in Hermosa Beach worked at his shop, Hermosa Cyclery, at some point.” This included her son. Hermosa Cyclery’s soul comes largely from all the good people that have worked here over the last three decades and those who continue to make us proud today. “We grew up working at the store, in the heart of one of the coolest areas in the South Bay. It was a dream-come-true job for me at 16 years old,” said Steve Collins.

Our story is complete only when sharing that the owner of our building is possibly as proud of Hermosa Cyclery and our crew as we are. Jeanette's history with the store is a bit longer than ours and equally filled with affection. By way of considerable generosity, she is instrumental in our being here and is happy to see our bike shop serve the community into the future.

Jeanette and Schu have made many in our community happy, filling our lives with good times and memories. We hope to continue to share their goodwill with the community for many years to come.

The sun is always shining on Hermosa Cyclery, here in beautiful Hermosa Beach.

Sincerely,
Steve, Larry, Ken and Mark

 

(L-R) Steve, Mark, Ken and Larry - 2003

 

Hermosa Cyclery - Summer - Class of 2009

 

 

 

Our Store

 

 

Our Founder Harold Schumaker and "Buddy" - Circa 1980

 

Larry - Celebrating Our 30-Year Anniversary in 2004